Monday, November 19, 2007 - Bootstrapping Success on CNN

Today's startups focus on interactivity, mobile services and getting bought out. You won't see me clipping coupons, but is great for texting local discounts to your cell phone. Then just show your favorite discounts to the cashier! The CNN coverage combined with analyst preditions of growth in this market (According to The Kelsey Group, companies globally will increase their spending on local search engines and online business directories an average of 22.3 percent per year through 2011), could be the beginning recipe for success for this bootstrapped company. Media and analyts relations at work!