Thursday, September 21, 2006

Toshiba clarifies laptop battery recall - messaging lost in translation

Toshiba's PR team has been busy this week clarifying worldwide news reports on its laptop battery recall. Statements issued explain that what they really meant to say (apparently the correct messaging was lost in the translation?) - was that 1,000 batteries, purchased separately as accessories in Australia and New Zealand (not 340,000 worldwide as in earlier reports this week) were affected. Apparently the correct messaging was lost in the translation. As a Toshiba laptop owner, I for one am relieve that I won't have to turn in the machine any time soon.

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