Technology PR Blog

The Technology PR Blog Relocates To TechnologyPR.com/blog

2009-11-19T12:25:00.008-05:00

The Technology PR Blog is now located here. Looking forward to your visit!

2009-10-20T11:59:00.001-04:00

Solix Technologies Announces Oracle Validated Integration with PeopleSoft Enterprise 9.0 http://ow.ly/vsZf

2009-10-13T15:23:00.001-04:00

RT Solix Technologies Announces Partnership w/ Q Software at Oracle OpenWorld 2009 http://ow.ly/udx2 #QSoftware #OracleOpenWorld #oow09

2009-10-12T09:12:00.001-04:00

Confirming press and analyst meetings this week @OracleOpenWorld - http://ow.ly/tVvo

2009-10-05T22:49:00.001-04:00

Who knew there were so many great web-based photo editors? I happen to like Pixlr and Picnik among them - http://ow.ly/sS27

2009-10-02T13:07:00.001-04:00

Does anyone know if Nozbe can work with ReQall?

2009-08-24T14:45:00.001-04:00

Personas by MIT Media Lab shows how internet sees me http://ow.ly/l9mh-How does it see you? http://ping.fm/0IIbf

2009-08-24T11:33:00.001-04:00

Our client DataSynapse was acquired today by Tibco for $28 million! http://ow.ly/l7mi #DataSynapse #Tibco

2009-08-19T13:04:00.001-04:00

Another client case study published http://ping.fm/fO32x #technologypr #datron #activestrategy

2009-08-19T10:34:00.001-04:00

RT @mashable STUDY: Two-Thirds of Marketers Now Use Social Media http://bit.ly/4q8pkS #technologypr

2009-08-14T13:12:00.001-04:00

Using @Dipity to map out timeline for client's upcoming product launch; adding all mktg, PR, AR and social media campaign elements #Dipity

2009-06-16T21:50:00.001-04:00

RT @Answersdotcom Addon on the "Getting Started with Firefox" homepage at http://ow.ly/ev4m

2009-05-27T14:05:00.001-04:00

Using Twiogle to search Twitter and Google at the same time http://www.twiogle.com

2009-05-26T19:01:00.001-04:00

ABCNews mentions competitor CNN's Twitter tweets here - http://ow.ly/9mZM.

WikiAnswers.com Continues Strong Growth - Up 23% in Q1

2009-05-05T10:58:00.002-04:00

WikiAnswers.com Continues Growth - traffic up 23%, revenue up 10% sequentially - @AnswersCorp - Q1 2009 report http://ow.ly/5ezf

How to Delete A Social Network Account

2009-03-10T13:55:00.003-04:00

Once you've figured out what's working and what's not for you and your company in the social media realm, read "Delete This Account" by Eric Griffith at PC Magazine for some great tips.

Live Broadcast of DEMO '09

2009-03-03T13:33:00.004-05:00

A LIVE broadcast of DEMO '09 brought to you today by TechZulu and DEMO Live with Facebook integration.

Give Up Facebook for Lent? What?

2009-02-25T16:46:00.004-05:00

Funny, the priest never mentioned Facebook when he suggested some of the things we may want to give up for Lent. You may have seen the Wall Street Journa l article picked up today all over the web. When articles like this appear you know Facebook and Twitter have become what we once referred to in tech circles as 'ubiquitous applications!' What do you think - could you give them up for more than a month? (For business sake, I'll have to choose something else to give up this year :)

Survey: The Future of Social Media

2009-02-24T23:17:00.003-05:00

During Social Media Week, Abrams Research polled more than 200 social media founders, bloggers, journalists, entrepreneurs and "members of the Twitterati" from across the U.S. and Canada. They asked how social networks should be monetized; which social networks are most important to them; what the future for Facebook, Twitter, LinkedIn and other social networks holds; and more.

Here are some highlights:

Users are most likely to pay for Facebook. Thirty-two percent of users say Facebook is the social media service they'd be most likely to pay for, with LinkedIn following at a close second at 30 percent, and Twitter in the number-three spot at 22 percent.

"Freemium" tops the list as the best way to monetize a social network. "Freemium," a monetization model that offers a free basic service with a fee for advanced options such as storage or analytics, is the best way to monetize social media say 46 percent of respondents. Freemium is followed by contextual/targeted ads at 20 percent. Other methods were far behind. For example, research scored only 9 percent, and a straight-up subscription model only 6.9 percent. Banner ads and traditional online advertising scored the lowest marks at 3 percent.

Social media is crucial for keeping people up-to-date. Twenty-four percent of respondents say that the social networking feature most critical to them is the status update, while newsfeeds ranked most important with 21 percent. Comments followed at 17 percent, while personal messaging topped the list for 15 percent. Ranking much lower (under 10 percent) were uploading photos and videos, mass-messaging, and tagging and untagging.

Twitter should be the go-to social network for businesses. Although Facebook tops the list of social networks individuals would choose to pay for, Twitter tops the list respondents would advise businesses to pay for (45 percent). LinkedIn follows at 21 percent, YouTube scored highest for 19 percent, and Facebook trailed at 15 percent.

Some companies are getting social media right. Respondents named businesses that were doing the best job with social media: The most popular choices are Zappos, CNN, Comcast ("Comcast Cares"), JetBlue, Dell, Burger King, NPR, New York Times and Ford..

Social networking could cool off like a once-hip restaurant. The biggest challenge seen facing social networking services is the "inevitable slide into uncoolness," say 29 percent of respondents. This was followed by lack of advertiser interest at 15.3 percent and the inevitable spam problem at 13.4 percent.

PRSA To Award for Excellence in Technology Journalism

2009-02-24T15:57:00.009-05:00

PRSA has announced a March 27 nomination deadline for its Awards for Excellence in Technology Journalism. Entry forms are available here:

Which technology journalists do you think will win for 2008? (We all have our favorites!)

Here are the past winners:

2007
Steven Levy, senior editor, Newsweek
Rita Pyrillis, writer, FedTech

2006
Brian Grow, Atlanta correspondent, Business Week
Ben Elgin, San Mateo (Calif.) correspondent, Business Week
Erico Guizzo, associate editor, of IEEE Spectrum

2005
Tim Mullaney, e-business editor, BusinessWeek
Arlene Weintraub, science editor, BusinessWeek
Victoria Reitz, senior editor, Medical Design

2004
Christina Prier Steffy, associate editor of BioProcess International
Chris Taylor, San Francisco bureau chief of Time

2003
Lev Grossman, Time
Noah Rothbaum, SmartMoney
Dee-Ann LeBlanc, Linux World

2002
Steve Bass, PC World
Meredith Salisbury, Genome Technology

2001
No Awards Presented

2000
David S. Bernstein, Contract Professional William Van Winkle, Laptop Magazine

1999
Kevin Maney, USA Today
Pankaj Chowdry, PC Week

1998
Shaun Schafer, Tulsa (Oklahoma) World
Liz Levy, Imaging and Document Solutions Magazine

1997
Janet Rae-Dupree, San Jose Mercury News
Robin Gareiss, Data Communications Magazine

1996
Jeffrey Kutler, American Banker
Jaikumar Vijayan, COMPUTERWORLD

Comscore Ranks WikiAnswers the Fastest Growing Web Property in 2008

2009-01-28T13:12:00.004-05:00

Comscore ranks WikiAnswers the Fastest Growing Web Property in 2008

See http://tinyurl.com/chp98t and the rest of the top 20 in Comscore's ranking here.

(Note: WikiAnswers is a Technology PR client. We manage traditional PR, AR and Social Media initiatives for Answers Corporation's web properties.)

Video of Crunchies Awards 2009

2009-01-11T21:44:00.002-05:00

If you missed the Crunchies Awards you can watch them here.

2009: Must-Have Products

2009-01-08T23:12:00.002-05:00

Michael Arrington of the must-read blog TechCrunch has published his annual list of must-have products :

This is a list of the products I tend to use daily. Some are for work (Wordpress, Delicious, Zoho, etc.), some are for fun (MySpace Music, Hulu, etc), and some are useful for both (Digg, Skype, YouTube, etc.). But I use most of them every day, or nearly every day

See the full list and comments at http://www.techcrunch.com/2009/01/04/2009-products-i-cant-live-without/

POLL: How will you meet your company's marketing objectives in this economy?

2009-01-08T11:51:00.003-05:00

How will you meet your company's marketing objectives in this economy?

I'd like your input on this. Take the poll, and you'll be able to see how other people voted.

TechCrunch Publishes WikiAnswers Year in Review 2008

2009-01-06T11:53:00.002-05:00

TechCrunch loved WikiAnswers Year in Review 2008 and posted many of the questions for its readers. WikiAnswers is a great place to share your knowledge. http://www.techcrunch.com/2008/12/23/the-year-in-questions

Pogue's Stand Up Act on Tech Trends for 2009

2008-12-20T14:23:00.001-05:00

David Pogue wowed the audience again this year with music and stand-up comedy on the tech trends for 2009.

GarysGuide.org - A New Go-To Site for Tech and Media Event Calendar

2008-10-29T16:47:00.005-04:00

Garysguide.org is a new online calendar listing of tech and media events in major tech hubs across the U.S. I save the events that would be of interest to clients under "My Events" tab and then pull the information into my Outlook Calendar. A useful technology PR tool!

Laughing Out Loud About Internet Jargon

2008-10-23T09:50:00.010-04:00

Ok, so for years I've resisted learning more about the internet slang the kids are using. But now, with an increasing number of millenials working in my client's offices, I find myself looking up some of the terms on a weekly basis. Correct me if I'm wrong but I still think that internet jargon should be left out of business email and reserved instead for instant messaging (IM). Do you agree? ( P.S. I was happy to confirm this morning that LOL still means Laughing Out Loud and not "Lookitup Old Lady!")

Fortune's David Kirkpatrick Leaves to Write Book Called "The Facebook Effect"

2008-08-12T13:56:00.008-04:00

Veteran technology journalist David Kirkpatrick has taken a leave of absence from his regular position as Fortune Magazine's Fast Forward technology columnist to write a book called "The Facebook Effect" to be published in September 2009 by Simon & Schuster. David, who plans to chronicle the rise of the Facebook phenomenon, said that the popular social network is likely to have a significant impact on our social lives, business, politics and even international relations.

Call for Nominations for Under the Radar: Mobility - Deadline July 30, 2008

2008-07-23T08:52:00.002-04:00

Dealmaker Media is announcing a CALL FOR COMPANIES for Under the Radar: Mobility, a one-day event featuring 32 emerging mobility technology startups held on November 12, 2008, at the Microsoft Campus in Mountain View, CA. Companies that submit by July 30, 2008 will receive priority consideration for early acceptance.

Under the Radar: Mobility will uncover 32 vetted, test-driven startups that have launched within the year in hot sectors such as iPhone apps, location-based services, mobile gaming, mobile social networking, enabling technologies and mobile marketing/advertising.

Who’s in the Audience? Now in its 12th series, Under the Radar features an audience of media, business executives, venture capitalists and industry influencers seeking to discover tomorrow's leading tech companies. Presenting companies will also be in front executives from major carriers, including Verizon, T-Mobile, and Sprint.

Presenting companies have come from all over the globe. Past Under the Radar successes include Flickr, Loopt, LinkedIn, MobiTV, Photobucket, Blinkx, Glu Mobile, Sling Media, Userplane, Zimbra and more. Past mobile presenters have gone on to raise $430 million in financing, while others have been acquired or inked strategic partnerships.

To nominate a company to present, complete the online form at http://www.undertheradarblog.com/utr_nomination_form.html

WikiAnswers.com Runs AnswerThon for Charity July 26 - 28

2008-07-22T13:16:00.002-04:00

There’s an opportunity to share your knowledge at the popular social knowledge site WikiAnswers.com and at the same time support a good cause this summer. WikiAnswers Charity AnswerThon will be held this weekend, July 26 - 28, 2008.

The AnswerThons, held a few times each year, are organized online events designed to foster the sharing of knowledge. You can sign up here http://wiki.answers.com/static/answerthon.html

Cisco's Online Newsroom Is Industry Model

2007-11-30T13:04:00.001-05:00

Technology PR recently completed an extensive study on the tech sector's best online newsrooms and Cisco's updated site took the prize for the most effective use of social media elements hands-down!

8Coupons.com - Bootstrapping Success on CNN

2007-11-19T09:36:00.000-05:00

Today's startups focus on interactivity, mobile services and getting bought out. You won't see me clipping coupons, but 8Coupons.com is great for texting local discounts to your cell phone. Then just show your favorite discounts to the cashier! The CNN coverage combined with analyst preditions of growth in this market (According to The Kelsey Group, companies globally will increase their spending on local search engines and online business directories an average of 22.3 percent per year through 2011), could be the beginning recipe for success for this bootstrapped company. Media and analyts relations at work!

Tech and media convergence on display with CNN/YouTube Democratic Debate

2007-07-24T00:00:00.000-04:00

In an exemplary display of media and technology convergence, more than 1,700 videos were put on YouTube’s site for today’s CNN debate among Democratic candidates. CNN picked some 25 to 30 of the questions which aired tonight on the two-hour debate, moderated by CNN’s Anderson Cooper. Questions ranged from health care, Social Security, and global warming to U.S. foreign policy. Some were serious, and others were not.

According to CNN director Sam Feist, the network decided to hold a YouTube debate in part to highlight the enormous impact the Internet has on politics. “Clearly the YouTube phenomenon is the perfect opportunity to merge new media and old media in a presidential debate,” he said, adding that the unpredictable nature of the questions will make it harder for candidates to prepare. Feist said the questions were asked by a diverse group of people -- of all ages and from across the country and several foreign nations. He said he was surprised by the quality of the questions and that there were not more about the Iraq war.

The Republican debate will air on September 17. Questions can be posted on YouTube at http://youtube.com/debates.

Traditional media faces increasing challenges from online world

2007-05-23T10:58:00.001-04:00

More from the world of traditional media. It's only a matter of time before all staffs are made up of contributing writers.

Wall Street Journal's Mossberg Launches "All Things D" Blog, Conference Gateway

2007-04-26T13:48:00.000-04:00

Just yesterday to an audience of journalists attending NBC Tech Correspondent Sree Sreenivasan's discussion on blogging at Columbia J-School, Anil Dash, Chief Evangelist of blogging platform company Six Apart said the Wall Street Journal was "behind the times" with blogs, new media offerings and open access to online content relative to other traditional business media outlets. (Full WSJ online articles are available only to print subscribers.) Update: Today the WSJ launched All Things D in blog format by none other than tech guru Walt Mossberg at the helm. (The tech beat reporters at the mainstream media are clearly the "early adopters" on their editorial staffs.)

According to "All Things D"

Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.>

Best wishes for success with All Things D on the new media platform.

Outdoor Dining in New York

2007-04-25T09:24:00.000-04:00

Al fresco dining in New York anyone? We’ve received enough notes from clients and journalists today that they're "taking the day off to enjoy the weather" to guess that outdoor dining is likely to be a favored activity this evening given the rain headed our way again tomorrow.

Caution Future Twitters

2007-04-24T21:21:00.000-04:00

Future Twitters can learn from this post there re: how SteveRubel puts his print copy of PC Magazine in the trash. Due to the brevity required with Twitter postings, there was no room for Rubel to explain in context there as he later did in longer blog format that he does in fact read PC Magazine online and through RSS feeds. Publishers of traditional media are well aware of the impact that their online versions and RSS feeds have on the future of success of their print versions, though to publicly acknowledge this would be to put combined online and print advertising revenues in jeopardy.

Wall Street Journal, CBS Cover Technology To Improve Campus-Wide Communication

2007-04-18T22:12:00.000-04:00

Enough with the firms criticizing companies who issued press releases on their technology products and services that could help schools to communicate better with their student bodies, parents and teachers. It's clear that even top traditional media (let alone bloggers) feel their readers are looking for answers and are looking for future technology solutions to this problem. Clearly US Netcom was not aware of the risks involved with blasting a release via a wire service during this sensitive time for VT. Instead, companies such as Mobile Campus achieved the coverage the others had intended by contacting the reporters directly. See Wall Street Journal and CBS. The only glaring difference here was in the execution. Both companies were pitching technologies that might help all schools, universities, etc. to better communicate emergency issues campus-wide. Stop criticizing. Point to the good. Pray for those who have lost and are looking for answers.

Tech PR War Stories Shared in Paul Gillin, David Strom Podcast

2007-04-17T14:37:00.000-04:00

Veteran tech journalists David Strom and Paul Gillin (former Editor in Chief, Computerworld and author of the new book The New Influencers: A Marketer's Guide to the New Social Media)

have teamed up to share war stories from the journalists' perspective (aka the receiving end of pitches) in a new weekly podcast.

Technology PR on Technorati

2007-04-04T20:06:00.000-04:00

Technorati Profile

CORPORATE REPUTATION SUMMIT

2007-04-04T14:35:00.000-04:00

An interesting lineup is scheduled for Corporate Reputation Summit later this month in Chicago. Keynote speakers will include industry experts Mark Weiner of CISION' s PR measurement division, formerly known as Bacon's Delahaye, and Shoba Purushothaman, CEO of The NewsMarket, a media resource for broadcast quality video. To register, go to http://www.iabc.com/crs/program.htm

Google Jams in New York

2006-10-02T16:44:00.000-04:00

Google hosted an Open House to celebrate the opening of its new engineering digs in Manhattan today. The company cited New York City's history of excellence in software development as a key reason for the choice of location. (We like to hear that!) Google's NY engineering office will also set the stage for Google's upcoming Code Jam on October 27. More at http://www.google.com/codejam/.

NextFest a gathering place for geeks, families, futurists!

2006-10-02T10:41:00.000-04:00

NextFest 2006, which closed yesterday at the Javits Center, was a great way for families to spend the day together learning about cutting edge and future technologies. A step above the offerings of any science museum we know of, NextFest was a showcase of *really* cool technology- robotics, mobility, healthcare, most with social responsibility at their core. The GE corporate communications includes video b-roll of some of the cool technologies (other than their own!) exhibited on the floor of the event here http://www.bloggingnext.com/. Already on the calendar for next year.

Toshiba clarifies laptop battery recall - messaging lost in translation

2006-09-21T09:09:00.000-04:00

Toshiba's PR team has been busy this week clarifying worldwide news reports on its laptop battery recall. Statements issued explain that what they really meant to say (apparently the correct messaging was lost in the translation?) - was that 1,000 batteries, purchased separately as accessories in Australia and New Zealand (not 340,000 worldwide as in earlier reports this week) were affected. Apparently the correct messaging was lost in the translation. As a Toshiba laptop owner, I for one am relieve that I won't have to turn in the machine any time soon.

http://www.nbr.co.nz/home/column_article.asp?id=16223&cid=3&cname=Technology

When should startups should hold off on vc pursuits?

2006-09-14T23:08:00.000-04:00

Bernard Lunn's article explores why early-stage tech or new media startups might steer clear of venture capital - that is, until they've reached the 3 million mark in revenues....

http://www.alwayson-network.com/comments.php?id=P1064_0_5_0_C

Are bloggers journalists? A much different answer since last year...

2006-04-27T10:42:00.000-04:00

This issue has evolved significantly since BusinessWeek reported on it last year http://www.businessweek.com/technology/content/mar2005/tc2005037_7877_tc024.htm - especially since "major media" outlets have discovered the added visibility achieved by having some of their most influential journalists start "blogs" of their own...

Google should partner with Plaxo to sync with Outlook

2006-04-26T22:28:00.000-04:00

Google calendar looks good on the surface though for Outlook users the automatic sync feature of Plaxo is far superior from a practical standpoint. There are too many Outlook users out there for this not to be a consideration for Google calendar R&d.....

http://groups.google.com/group/google-calendar-help-bugs/browse_thread/thread/5fdd4f0bebbd3972/d75ea7ea01e58aac?q=plaxo&rnum=1#d75ea7ea01e58aac

Analyst Credibility According to the Press

2005-12-13T20:00:00.000-05:00

Moderated another analyst relations panel this week.These amusing articles launched the discussion:

http://www.valleyofthegeeks.com/News/GartnerQuadrant.html

<>http://www.nwfusion.com/news/2004/0209widernetquadrant.html

http://www.informationweek.com/story/showArticle.jhtml;jsessionid=1WSS1RR5RKPRYQSNDBOCKICCJUMEKJVN?articleID=178601879